Thursday

Why Your Green-Marketing Message May Be Missing the Mark


Think you can't go wrong amping up a hot-button environmental issue like global warming? Think again, according to a new survey from Conscientious Innovation (Ci), a green-marketing firm. Turns out consumers are much more interested in personal and social issues such as community engagement, fairtrade, and buying local.  Read On ::.
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cradle-to-cradle ::.

CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.


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