When an old-economy warhorse General Motors blares to BusinessWeek that it must “Live Green or Die,” it’s safe to say things are changing around here. But if marketers don’t fix step in now to counteract consumers’ green fatigue, that revolution will come to a screeching halt, according to SB’08 co-chair Jacquelyn Ottman, who kicked off the first official day of the conference with green-branding call to arms.
Branding experts are stepping up in the clean tech, natural personal care, and green building sectors. But not all clients are well served, said Ottman. The culprit? Marketing messages laced with squishy terms like “renewable,” “green,” “environmentally friendly.” READ ON ::.
Via* Sustainable Media life
