Whole World Watching ::.
When everyone is a publisher, we're all public figures - and much more transparent, says THOMAS FRIEDMAN
Companies that get their hows wrong won't be able to just hire a PR firm to clean up the mess by a taking a couple of reporters to lunch – not when everyone is a reporter and can talk back and be heard globally.
But this also creates opportunities. Today "what" you make is quickly copied and sold by everyone. But "how" you engage your customers, "how" you keep your promises, and "how" you collaborate with partners – that's not so easy to copy, and that is where companies can now really differentiate themselves. READ ON ::.
cradle-to-cradle ::.
CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.
