"Don't call it green!" So says Nathan Shedroff, an Experience Design expert who's now hard at work creating a new "Design MBA" program for the California College of the Arts in San Francisco. Speaking at this week's Digging Deeper event convened by IDSA-SF, Nathan told a rapt audience that putting design in a "green box" risks missing the much bigger picture - the critical role of design in driving sustainability forward. (Intrigued? We were, too. Click here to download a PDF of his presentation.)
"Sustainability" means operating in ways that won't compromise future generations - and that includes a range of values beyond environmental impact. Some call it the triple bottom line of environmental, social, and economic impacts. We call it smart business. We founded Sustainable Life Media on the belief that "green" is too narrow a focus for business innovation, which is why we've renamed this newsletter "Sustainable Design Update."
Nathan's mantra is "Less (Material), More (Meaning) Local, No PVC, Slow, Healthy." You’ll learn more from his presentation, but we think that about sums it up. In this and upcoming issues, look for stories that reflect the many facets of smarter, leaner, cleaner design that derives from viewing the design process through a sustainability lens. And stay tuned...we'll share more great more takeaways from IDSA's recent Digging Deeper event in these pages over the next few weeks.
~KoAnn Vikoren Skrzyniarz, SLM Founder and President
via | Sustainable Media Life
