Monday

Aveda Launches Nationwide Bottle Cap Recycling Program::.


Aveda, maker of hair care and beauty products, will collect plastic bottle caps nationwide to recycle into new items.

The company's Recycle Caps with Aveda program will collect caps through Aveda stores, beauty salons and schools.

Aveda is collecting any hard plastic bottle tops, which it will ship to its recycler to be broken down and re-molded into new caps and containers.

The company started is recycling program by first collecting caps from employees and their families, which will be made into tops for the limited edition retro Clove shampoo that will be out in September. The shampoo's bottle will also include 96 percent post-consumer recycled content.

Earlier this year Aveda ran a promotion from March to May, asking people to bring caps into stores, and offering free samples to anyone who brought in 25 or more caps.

Aveda has a long history of environmental concern, frequently changing packaging to reduce materials, make recycling easier and adding more post-consumer content. This year it also earned Cradle-to-Cradle certification for four ingredients.

Via | Green BuZZ

Posted by at
Labels: , , ,

cradle-to-cradle ::.

CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.


.:: ideas ::. connect@3pointzero.org