Ian Yolles: NAU More Than Ever
Sustainable clothing company NAU was an
early victim of the credit crunch - but the scrappy startup managed to
reinvent (er, recycle?) itself into a venture that's both environmentally and financially sustainable. Ian Yolles, the company's director of marketing, sat down with SLM contributor
Betsy Rosenberg to discuss NAU's past, present, and future.
Listen to their conversation here.via sustainable life media
cradle-to-cradle ::.
CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.
