The bottled-water debate continues: A brand design outfit called Brandimage says it has created "an innovative new product that questions the very existence of the plastic water bottle."
The 360 Paper Water Bottle is made from pressed renewable-plant fibers coated with a thin film of PLA plastic - all 100% recyclable, according to Brandimage. Labels can be printed directly on the material using soy- or water-based dyes. In addition, the bottles are designed to bundle together, eliminating the need for separate multipack carriers.
To use:
The top is torn off to access the liquid. To reseal, the removed component peels apart to expose a sanitary plug-fit side, and the remaining part gets tethered to the finger loop to eliminate litter.
"We have undertaken this program without the support of a manufacturing and/or materials supplier partner," Brandimage writes on its website. "We intend to find the 360 Paper Water Bottle a branded home.
The company says "some of the world's largest brands" have already expressed interest in its invention.
The road to consumer acceptance might be a long one, however. Wal-Mart, for example, got a big thumbs-down from shoppers on its resource-efficient milk jugs last year. Kellogg is holding off on switching to compact cereal boxes pending successful testing in limited markets.
Via | Sustainable Life Media
