Consumers are buying green to save money in today's difficult economic times, according to Roper's latest Green Gauge survey.
The most common green actions are those that are helping Americans save money in their daily lives, the survey finds. Seventy-six percent have bought energy-efficient light bulbs and 58% have purchased energy saving appliances. Consumers are also considering gas mileage in their next vehicle purchases more than ever before (81% up 15 points from 2007).
The majority of consumers agree there needs to be a balance between economic growth and protecting the environment (78% in 2008 compared to 75% in 2007). Among these consumers, however, those who say the environment is a greater concern than the economy has dropped from 69% in 2007 to 55% in 2008, potentially a result of the economic downturn.
Money matters, but not all of the top green purchases are savings-inspired, the report notes. Individuals are purchasing paper products made from recycled papers (72%), green household cleaning products (64%) and environmentally preferable laundry detergent (57%) - despite the fact that they often cost more. While many Americans are participating in more eco-friendly practices, less than a third (32%) feel they are doing enough for the environment.
"Americans are taking notice of the dual benefits of making simple eco-friendly changes that help both the planet and their wallets," says Kathy Sheehan, a senior vice president with GfK Roper Consulting. "Yet while the economic crisis may have been the push U.S. consumers needed to begin living a little more green, the financial pressure may limit future action. If the economic climate continues to decline, environmental steps that do not offer cost savings may be put on hold."
Find more information on Roper's Green Gauge survey here.
via | sustainable life media
