Two years after eBay employees organized an internal green team to promote sustainable operations within the company, their employer has launched a microsite to communicate the team's efforts - and give users a forum to buy and sell green products.
"Our employees’ passion caught our attention and stimulated us to think about how we could do more," eBay writes on its Green Team website. "Our community of buyers and sellers make eBay the world’s largest marketplace for used, refurbished and vintage goods. The eBay Green Team effort, then, empowers consumers to make smarter, greener shopping choices; highlights the green attributes of these small businesses; and celebrates our employees' accomplishments."
To promote the new site, eBay has partnered with Hearst magazines for a "30 Days of Green" promotion featuring green lifestyle tips, which will run in all Hearst properties throughout the month of April. eBay's green team also has a page on Facebook.
eBay says its green team, which began in 2007 with 40 employees, has since swelled to more than 1,000 workers in 18 companies.
The online auction house launched a green e-commerce site last December.
via | sustainable life media
