Sunday

ReMODE Manifesto ::.



(c) 3.ZERO 2009


ReMODE is a journey based on a strong commitment to sustainability, social responsibility, innovation, and authenticity. ReMODE believes in a quest for ethical visions and integrity throughout an entire organization.


ReMODE has adopted the triple bottom line methodology that is based on all people, our earth, and making an economic profit in business with conscious capitalism as the vehicle. ReMODE feels the singular pursuit of profit in business doesn’t have a place in the 21st century.


ReMODE understands the importance of a brand knowing who they are and openly finding new method, which strives to better connect and invites their faithful following into their internal and external process. These followers are stakeholders and evangelists, which authentically brings a new base to business through self-expression.


A ReMODE business model resonates with a like-minded base in meaningful and purpose driven ways and strives to involve customers through open source initiatives and social interactions that expands a brand to “cult-like” status.


ReMODE maximizes brand IQ with limited resources.


ReMODE knows that it’s not WHAT you do. It’s HOW you do it.


A ReMODE collective fuses physical space, street-level tactics, and analog communication with digital innovations, making it fluid, interactive, and holistic.


ReMODE understands that transparency creates truth intended for the communities we continue to honorably serve. To be transparent is to be brutally honest.


ReMODE is the making and remixing of ethos-based business and the desire to effectively communicate through conscious capitalism. A business that fails to address these elements can’t fully be ethical.


Visit 3.ZERO for more on our ethical brand communications.


* Jonathan Shaun of 3.ZERO developed an ethical brand communication solution dubbed ReMODE that tentatively takes from the Remodernism movement that was founded by Billy Childish and Charles Thomson in 1999.

cradle-to-cradle ::.

CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.


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