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cradle-to-cradle ::.

CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.

.:: New Ground Project ::.

This blog allocates some of the most innovative tellings from leaders within our industries. It was spawned to enhance client knowledge pertaining to a vast range of Digital Media, Crowd Sourcing, Retail Solutions, Sustainability, Conscious Capitalism, Global Design, and Brand Communications.

We hope you enjoy these fine picks.

About ::.

3.ZERO is an ethical brand communications consultancy with sustainability and social responsibility at the core.

For more information or a Request for Proposal -- Click here.

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iPad Competition Infographic ::.

cradle-to-cradle ::.

.:: ideas ::. connect@3pointzero.org

.:: New Ground Project ::.