Navigating the Wilderness of Green Business Certifications

The
Sweet Candy Co. in Salt Lake City reduced the amount of waste it sent to landfills and cut its water and energy use. Now it has an appetite to tout its efforts to make its business operations more eco-friendly.
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cradle-to-cradle ::.
CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.