Monday

Transparency: The Mega-Force You Can't Totally Control


Expectations are rising fast that companies should share everything about their operations, products, and supply chains. The leading companies, like Seventh Generation, are being brutally honest and sharing a tremendous amount of information about social and environmental performance.

READ ON::.

via* Sustainable media life
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cradle-to-cradle ::.

CRADLE-TO-CRADLE
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle-to-cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constituent components back into service.


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